International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ANALYSING BIG DATA TO UNDERSTAND CONSUMER BEHAVIOUR

    1 Author(s):  DRISHTI SACHDEV

Vol -  15, Issue- 10 ,         Page(s) : 71 - 87  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Big data can give us valuable insights, when analysed properly. Big Data Analytics is rapidly becoming a dominant domain in today's world due to the growing need for effective data analysis and interpretation.

[1] Amirah, S. (2018). What it Takes to Win in the Age of the Customer.
[2] Maechler, N., Neher, K., & Park, R. (2016). From Touchpoints to Journeys: Seeing the World as Customers Do

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