International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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ANALYSING BIG DATA TO UNDERSTAND CONSUMER BEHAVIOUR
1 Author(s): DRISHTI SACHDEV
Vol - 15, Issue- 10 , Page(s) : 71 - 87 (2024 ) DOI : https://doi.org/10.32804/CASIRJ
Big data can give us valuable insights, when analysed properly. Big Data Analytics is rapidly becoming a dominant domain in today's world due to the growing need for effective data analysis and interpretation.