International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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THE IMPACT OF SOCIAL MEDIA ON IDENTITY FORMATION AMONG GEN Z IN INDIA

    1 Author(s):  DR.SACHIN B. KHOBRAGADE

Vol -  15, Issue- 10 ,         Page(s) : 209 - 213  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

This paper explores the profound impact of social media on identity formation among Generation Z in India. It highlights how platforms like Instagram and WhatsApp enable youth to curate online personas that reflect personal values and cultural heritage.

Bhattacharya, S. (2018). Social Media and Self-Identity in Indian Youth. Indian Journal of Social Research.
Desai, A. (2019). Cultural Identity and Digital Platforms. Journal of Media Studies.
Kumar, A., & Singh, D. (2020). The Role of Social Media in Identity Formation Among Indian Gen Z. Sociological Review.

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