International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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CONSUMER PROTECTION IN THE ERA OF DIGITAL INNOVATIONS
1 Author(s): PRAGATI KUMARI
Vol - 15, Issue- 11 , Page(s) : 147 - 159 (2024 ) DOI : https://doi.org/10.32804/CASIRJ
In today’s digital age, the new consumer experiences brought about greater convenience. However, certain things are coming to light, which requires stricter consumer protection like issues concerning data privacy, misleading advertising.