International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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INFLUENCE OF OTT CONTENT ON YOUTH’S BODY IMAGE AND SELF-ESTEEM

    2 Author(s):  GARIMA SINGH,DR.ABHISHEK MISHRA

Vol -  15, Issue- 11 ,         Page(s) : 254 - 267  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The rise of Over-the-Top (OTT) platforms has revolutionized media consumption, particularly among youth, by offering personalized and easily accessible content.

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