International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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INFLUENCE OF OTT CONTENT ON YOUTH’S BODY IMAGE AND SELF-ESTEEM
2 Author(s): GARIMA SINGH,DR.ABHISHEK MISHRA
Vol - 15, Issue- 11 , Page(s) : 254 - 267 (2024 ) DOI : https://doi.org/10.32804/CASIRJ
The rise of Over-the-Top (OTT) platforms has revolutionized media consumption, particularly among youth, by offering personalized and easily accessible content.