International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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NEUROMARKETING AND CONSUMER BEHAVIOUR ANALYSIS: AN EMPIRICAL STUDY
1 Author(s): DR. MAMTA SHENDE
Vol - 16, Issue- 1 , Page(s) : 64 - 71 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
Neuromarketing an emerging and innovative field in marketing research is gaining popularity in practical and academic world merges medical science, technology and marketing knowledge.