International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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NEUROMARKETING AND CONSUMER BEHAVIOUR ANALYSIS: AN EMPIRICAL STUDY

    1 Author(s):  DR. MAMTA SHENDE

Vol -  16, Issue- 1 ,         Page(s) : 64 - 71  (2025 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Neuromarketing an emerging and innovative field in marketing research is gaining popularity in practical and academic world merges medical science, technology and marketing knowledge.

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