International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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PRAGMATIC VIEW ON PESTER POWER IN TRAVEL ADVERTISEMENTS AMONG KIDS
3 Author(s): DR.HARI SUNDAR.G,DR.SUDHA RANI RAVINDRAN,DR.VIJI VIJAYAN
Vol - 16, Issue- 4 , Page(s) : 174 - 184 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
The modern era boasts of children's increasing capacity for consumption. As a result, in order to appeal to youngsters, advertisers are finding new product categories and revamping their advertising strategies.