International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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WHAT DRIVES RETAIL INVESTORS TOWARDS CRYPTOCURRENCIES? A SURVEY OF CONTEMPORARY LITERATURE
3 Author(s): RAJIB BHATTACHARYA,PRAMIT SENGUPTA,SMITA CHAKRABORTY
Vol - 16, Issue- 6 , Page(s) : 109 - 130 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
The surge in cryptocurrency adoption, particularly among retail investors, has prompted extensive academic inquiry into the determinants shaping individual investment behaviour in this emerging asset class.