International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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EVALUATING THE EFFECTIVENESS OF BILLBOARD ADVERTISING IN INDIA
1 Author(s): ASST PROF VIPIN SONAVANE
Vol - 16, Issue- 6 , Page(s) : 211 - 216 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
Billboard advertising is a prominent form of outdoor or out-of-home (OOH) advertising that has long been utilized by marketers to create visibility and enhance brand recognition.