International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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EVALUATING THE EFFECTIVENESS OF BILLBOARD ADVERTISING IN INDIA

    1 Author(s):  ASST PROF VIPIN SONAVANE

Vol -  16, Issue- 6 ,         Page(s) : 211 - 216  (2025 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Billboard advertising is a prominent form of outdoor or out-of-home (OOH) advertising that has long been utilized by marketers to create visibility and enhance brand recognition.

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