International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
ANTECEDENTS OF CUSTOMER ENGAGEMENT AND BRAND LOYALTY: A STUDY OF INDIAN FASHION RETAIL INDUSTRY
2 Author(s): MOHD SUHAIL ,DR. (PROF) TULIKA SAXENA
Vol - 15, Issue- 7 , Page(s) : 572 - 579 (2024 ) DOI : https://doi.org/10.32804/CASIRJ
In today’s competitive and digitally driven retail environment, the Indian fashion industry is witnessing a dramatic shift in how brands engage with consumers.