International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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STUDY ON COMPULSIVE PURCHASE TENDENCIES AMONG CONSUMERS A STUDY WITH REFERENCE TO CONSUMERS IN KERALA
3 Author(s): PROF. DR. HARI SUNDAR.G,PROF.DR.RAJESH KUMAR,SMT.SANDHYA.S.
Vol - 16, Issue- 7 , Page(s) : 209 - 227 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
It is only in the late 80s that compulsive buying began getting adequate attention. Until then it was seen as a problem restricted to a small section of the population. Researchers developed scales to measure these tendencies and one such scale was the Diagnostic Screener for Compulsive buying DSCB (Faber & O'Guinn, 1992).