International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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BUSINESS MODEL INNOVATION IN INDIA’S DIGITAL ECONOMY: THE CASE OF ZOMATO (2015-2025)
2 Author(s): SACHIN SARASWAT, DR. NAVEEN AGRAWAL
Vol - 16, Issue- 9 , Page(s) : 27 - 30 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
This study examines how Zomato's platform-driven business model has influenced India’s digital economy throughout the past ten years. Utilizing Zomato's annual reports, investor presentations, and official statistics from the Telecom Regulatory Authority of India (TRAI)