International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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PREDICTIVE ANALYTICS IN MARKETING: HOW AI SHAPES CONSUMER PURCHASE DECISIONS

    1 Author(s):  MANDEEP SINGH

Vol -  15, Issue- 5 ,         Page(s) : 360 - 375  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

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