International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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EXPLORING DIGITAL MARKETING AMONG SMES IN INDIA: CURRENT TRENDS, CHALLENGES, AND FUTURE PROSPECTS
1 Author(s): DR. SUBHASH KUMAR VERMA
Vol - 16, Issue- 12 , Page(s) : 151 - 159 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
This literature review explores how Small and Medium Enterprises (SMEs) in India are evolving their marketing approaches in response to the growing influence of digital technologies.