International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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A STUDY ON ADOPTION AND PERFORMANCE OF DIGITAL MARKETING IN MSMES IN INDIA: A BIBLIOMETRIC ANALYSIS AND SYSTEMATIC LITERATURE REVIEW
2 Author(s): DEEPALI SACHDEVA , VIPIN KUMAR SATYARTHI
Vol - 17, Issue- 6 , Page(s) : 74 - 97 (2026 ) DOI : https://doi.org/10.32804/CASIRJ
The digital revolution has radically altered the marketing environment of the world, but the Micro, Small and Medium Enterprises (MSMEs) of India have shown a significantly diversified trend in adopting digital marketing.