International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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ROLE OF PRICE AND PRODUCT QUALITY IN THE PURCHASE OF PATANJALI FOOD PRODUCTS
1 Author(s): DR.ARVIND KUMAR
Vol - 17, Issue- 6 , Page(s) : 143 - 159 (2026 ) DOI : https://doi.org/10.32804/CASIRJ
This research aims to examine the perceived price and perceived product quality of purchasing Patanjali food products. The study employed a descriptive/explanatory cross-sectional survey with a structured questionnaire.