International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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AN EMPIRICAL ANALYSIS OF GENERATION Z’S PURCHASING BEHAVIOUR TOWARDS SKINCARE PRODUCTS
3 Author(s): LAVUDYA BABLU , KALASIKAM SWAPNA RANI,PRO (DR) SAROJ RAJAN
Vol - 17, Issue- 9 , Page(s) : 36 - 50 (2026 ) DOI : https://doi.org/10.32804/CASIRJ
The intensifying climate impacts have emerged as a pivotal force shaping consumer preferences across industries, with the skincare sector witnessing a marked shift towards sustainability oriented consumption.