International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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CUSTOMER PREFERENCE TOWARDS HEALTH INSURANCE PLAN WITH REFERENCE TO LIC IN TIRUCHIRAPPALLI CITY
1 Author(s): K. BEEMA RAO
Vol - 17, Issue- 9 , Page(s) : 51 - 62 (2026 ) DOI : https://doi.org/10.32804/CASIRJ
Health insurance plays a vital role in providing financial protection against rising medical expenses and ensuring access to quality healthcare services.