International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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DECODING INVESTOR MINDSET: A STUDY OF BEHAVIORAL FACTORS INFLUENCING INVESTMENT DECISIONS WITH RESPECT TO NAVI MUMBAI
2 Author(s): DR. ADARSH MITRA VERMA,DR. RICHA CHANDRA
Vol - 17, Issue- 10 , Page(s) : 58 - 63 (2026 ) DOI : https://doi.org/10.32804/CASIRJ
Investment choices are crucial to wealth growth and personal financial planning. Financial theories have historically assumed that investors are logical people who make choices based on risk, projected returns, and the information at hand.