International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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THE ROLE OF CONSUMER LOYALTY IN DRIVING BRAND ENDORSEMENT AND SUSTAINING MARKET GROWTH
2 Author(s): SOMASHEKARA C. N, DR. CHITRA C. N
Vol - 17, Issue- 10 , Page(s) : 94 - 109 (2026 ) DOI : https://doi.org/10.32804/CASIRJ
This study empirically investigates the strategic role of consumer loyalty in driving organic brand endorsement and sustaining long-term market growth.