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MILK MARKETING PRACTICES IN INDIAN DAIRY INDUSTRY : A SYNOPTIC REVIEW

    2 Author(s):  DR. VINOD KUMAR BISHNOI , SANDEEP MUWAL

Vol -  5, Issue- 9 ,         Page(s) : 37 - 43  (2014 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Abstract: - The focus of the study entitled “Milk Marketing Practices in Indian Dairy Industry: A Review” is to study the key aspects of marketing practices adopted by the Indian dairy industry. Indian ranks number one in world in case of milk production but Indian dairy sector is still dominated by the unorganised sector. Beside this organised sector is maintaining its regular supply and fulfilling the demand of consumers in a better way. The organized sector is still using the Anand pattern and leading the Indian dairy industry towards the better quality of milk production.

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