Employer branding is defined as a targeted longtermstrategy to manage awareness andperceptions of employees, potential employees and related stakeholders with regards to aparticular firm (Sullivian, 2004). This includes direct and indirect experiences of dealing with thefirm. Like actual product branding, organizations have started to invest employer branding asemployees are the internal customers of the firm. The employer brand builds an imageconfirming the organization as a good place to work. Today, an effective employer brand isessential for competitive advantage. With the liberalization of the Indian economy in 1991 andsubsequent economic reforms, Indian companies are becoming internationally strategic to utilizethe employer brand to attract and retain talent which leads to expand and growth of the business.This paper gives some concept on employer branding and also to examine how Indianorganizations with a positive corporate reputation can attract and retain employees. It alsofocusses to explain the importance, applicability, outcome and creating an effective employerbranding strategy of Indian companies.