E-COMMERCE AND THE FACTORS FUELING IT
2
Author(s):
HARPREET KAUR , SIMRAN GANDHI
Vol - 6, Issue- 5 ,
Page(s) : 81 - 91
(2015 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
When was the last time you booked your travel ticket over the counter? Or you paid your bills offline ? Or you booked your movie tickets standing in long queues? These are some questions that highlight the importance of e-commerce in our every day life . In the second half of 2011 , as India’s 100 millionth internet users logged on and the number of mobile phone users crossed 600 million , it became clear that the foundation for an e-commerce revolution had been laid .
Given the size of Indian markets and growing consumerism, industry sources aren’t surprised that e-commerce industries are reporting double digit growth. The rise of smart phones, secure transaction gateways, banks going online with a vengeance and easy issue of debit and credit cards have aided e-commerce.
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