International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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LIFE INSURANCE PRODUCT AND SERVICES IN RURAL AREAS
1 Author(s): MR HARI PRASAD KALITA
Vol - 3, Issue- 1 , Page(s) : 43 - 47 (2012 ) DOI : https://doi.org/10.32804/CASIRJ
Life Insurance is one of the fastest growing and emerging markets in India. Insurance penetration in the country is low mainly in rural area. The Insurance Industry has a significance contribution in socio-economic development. A majority of the underprivileged & rural poor society is still not insured and untouched by the benefits of Life Insurance. There is a tremendous scope for developing insurance business in the rural areas where human life and income generating rural assets need more protection. IRDA has acknowledged various reforms and initiatives for the welfare of rural people i.e. Micro- insurance especially designed to provide life insurance benefit to rural and economically backward class of the society.