The United Nations Organization facilitated meaningful discussions and deliberations across the globe on the subject of human rights protection. It emphasized that educators have a responsibility to ensure to provide meaningful and constructive education which contributes to the promotion of equity, peace and the universal realization of human rights. The people must be given child rights education in media institutions which should be strategically planned for the long term using participatory and interactive communication strategies. The role of media in the human rights protection has been widely investigated by the scholars over a period of time. In particular, the child rights protection has become a challenging task of our times since child rights are violated in one way or the other mainly due to lack of political will and indifferent attitude of the stakeholders in the world. The media institutions have a social responsibility of sensitizing the policy makers, administrators, teachers, parents and other stakeholders in regard to the means and methods of child rights protection which has several dimensions.