International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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CHALLENGES OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN RETAIL SECTOR

    2 Author(s):  MR. ABHIMANYU THAKRAN , DR. MANJEET KAUR

Vol -  5, Issue- 1 ,         Page(s) : 491 - 495  (2014 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Today, “CUSTOMERS” are very significant factors in companies management with the power to change their short-term and long-term polices and strategies. Therefore enough knowledge of environment, expectations of customers and their desires are very important to find the best explanation for facing un-expected behaviors of customers and then behave in such a way to change the mind of customers in the direction of companies’ profit. It’s an art to absorb customers by using different techniques such as CRM in order to maneuver companies’ policies ahead of them.

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  3.  Anand Dikshit (12 August 2011). "The Uneasy Compromise - Indian Retail". The Wall Street Journal.
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  5.  Majumder, Sanjoy (25 November 2011). "Changing the way Indians shop".BBC News.
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  7. "Retailing in India Unshackling the chain stores". The Economist. 29 May 2008.

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