International Research Journal of Commerce , Arts and Science

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PRODUCT PLACEMENT IN TV SHOWS

    1 Author(s):  SHIKHA GARG

Vol -  8, Issue- 5 ,         Page(s) : 156 - 161  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Product placement is the incorporation of product or name of brand or logo of brand into the communication media with the aim of promoting that product or brand. It is usually done in return of some compensation from the company. The purpose of this paper is to examine product placement in TV shows and its managerial implications.

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