International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING PRACTICE, PROCESS, AND DISCIPLINE

    1 Author(s):  SUNITA

Vol -  8, Issue- 6 ,         Page(s) : 124 - 142  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

. Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. However, there is a tremendous amount of confusion regarding its domain and meaning. In this paper, it is explored about the conceptual foundations of CRM by examining the literature on relationship marketing and other disciplines that contribute to the knowledge of CRM. A CRM process framework is proposed that builds on other relationship development process models. CRM implementation challenges as well as CRM's potential to become a distinct discipline of marketing are also discussed in this paper. preset rules so that the fund can track a specified basket of underlying investments.[1] Those rules may include tracking prominent indexes like the S&P 500 or the Dow Jones Industrial Average or implementation rules, such as tax­management, tracking error minimization, large block trading or patient/flexible trading strategies that allows for greater tracking error, but lower market impact costs. Index funds may also have rules that screen for social and sustainable criteria.

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