International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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CUSTOMERS’ ATTITUDE TOWARDS WEB ADVERTISING

    2 Author(s):  MANISHA GOYAL , ANIL KUMAR

Vol -  4, Issue- 2 ,         Page(s) : 57 - 61  (2013 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The World Wide Web has attracted a great deal of attention in recent years. Interactive and dynamic web advertisements have become popular because it is a low cost and promotional tool. As the number of internet users is increasing dramatically, it provides a big room for web advertising. The aim of the present research is to investigate the factors affecting attitude towards web advertising so as to enhance the effectiveness of web advertising. Psychological factors such as thinking, feeling, sensation, and intuition directly correlate with our customers’ online advertising experience.

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