International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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WHY YOUNG GENERATION ARE MORE PREFERRING JUNK FOOD?

    4 Author(s):  AMISH SONI, RAEEFA ALWARE, SOHINI MISTRY, ARCHISHA TRIVEDI

Vol -  8, Issue- 9 ,         Page(s) : 93 - 101  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In today’s time the expectation and the demand to be processed by today’s young generation are extremely fast almost as it happens with a click on the mouse unfortunately most of us follow this with our food habit as well which have drastically changed over past few decades. So to analyse why today’s young generation are preferring junk food in comparison to traditional food or the home made foods this research is being undertaken and a detailed analysis has been made.

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