International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 62    Submit Your Rating     Cite This   Download        Certificate

A STUDY OF IMPACT OF DEMOGRAPHIC FACTORS ON PERCEPTION OF ONLINE SHOPPING RISK

    2 Author(s):  DR. VIJAY RATHEE, MR. CHAND PRAKASH

Vol -  8, Issue- 9 ,         Page(s) : 157 - 164  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The current work focuses on how customers of different demographic profile differ in their perception of online shopping risks. The empirical study has been conducted in Delhi and National Capital Region (NCR) and data has been collected from 120 online shoppers of which 100 were found useable for study. The responses are being analyzed using ANOVA. The results offer valuable insights for marketers as well as consumer behavior researchers. Given that women make the majority of household purchases in most cultures, reducing females’ perceptions of online purchase risks could play a central role in the success of many online retailers (Milne, 2000).

  1. Caudill, E.M. and Murphy, P.E. (2000), “Consumer online privacy: legal and ethical issues”, Journal of Public Policy & Marketing, Vol. 19, Spring, pp. 7-19.
  2. Featherman, M.S. and Pavlou, P.A. (2003), “Predicting e-services adoption: a perceived risk facets perspective”, International Journal of Human-Computer Studies, Vol. 59 No. 4, pp. 451-74. 
  3. Goodwin, C. (1991), “Privacy: recognition of a consumer right”, Journal of Public Policy & Marketing, Vol. 10, pp. 149-66.
  4. Hoffman, D.L., Novak, T.P. and Peralta, M. (1999), “Building consumer trust online”, Communications of the ACM, Vol. 42 No. 4, pp. 80-5.
  5. Lee, M.K.O. and Turban, E. (2001), “A trust model for consumer internet shopping”, International Journal of Electronic Commerce, Vol. 6 No. 1, pp. 75-91.
  6. Litan, A. (2005), “Increased phishing and online attacks cause dip in consumer confidence”, ID No. G00129146, Gartner Research, Stamford, CT, June 22.
  7. Milne, G.R., Rohm, A.J. and Bahl, S. (2004), “Consumers’ protection of online privacy and identity”, Journal of Consumer Affairs, Vol. 38, December, pp. 217-32.
  8. Miyazaki, A.D. and Fernandez, A. (2000), “Internet privacy and security: an examination of online retailers”, Journal of Public Policy & Marketing, Vol. 19, Spring, pp. 54-61.
  9. Miyazaki, A.D. and Fernandez, A. (2001), “Consumer perceptions of privacy and security risks for online shopping”, Journal of Consumer Affairs, Vol. 35, Summer, pp. 27-44.
  10. Phelps, J., Nowak, G. and Ferrell, E. (2000), “Privacy concerns and consumer willingness to provide personal information”, Journal of Public Policy & Marketing, Vol. 19, Spring, pp. 27-41.
  11. Sheehan, K.B. and Hoy, M.G. (2000), “Dimensions of privacy concern among online consumers”, Journal of Public Policy & Marketing, Vol. 19, Spring, pp. 62-73.
  12. Taylor, J. (1974), “The role of risk in consumer behavior”, Journal of Marketing, Vol. 38, April, pp. 54-60. Dowling, G.R. and Staelin, R. (1994), “A model of perceived risk and intended risk-handling activity”, Journal of Consumer Research, Vol. 21, June, pp. 119-34.
  13. Wolfinbarger, M. and Gilly, M.C. (2003), “eTailQ: dimensionalizing, measuring, and predicting etail quality”, Journal of Retailing, Vol. 79 No. 3, pp. 183-98.
  14. Shimp TA, Bearden WO. Warranty and other extrinsic cue effects on consumers’ risk perceptions. J Consum Res 1982; 9:38– 46.
  15. White JD, Truly EL. Price– quality integration in warranty evaluation—a preliminary test of alternative models of risk assessment. J Bus Res 1989; 19:109–25.
  16. Brody CJ. Differences by sex in a support for nuclear power. Soc Forces 1984; 63:209–28.
  17. Gutteling JM, Wiegman O. Gender-specific reactions to environmental hazards in the Netherlands. Sex Roles 1993;28:433–47
  18. Gwartney-Gibbs PA, Lach DH. Sex differences in attitudes toward nuclear war. J Peace Res 1991;28:161–76
  19. Steger MA, Witt SL. Gender differences in environmental orientations: a comparison of publics and activists in Canada and the U.S. West Polit Q1989;42:627– 49.
  20. Stern PC, Dietz T, Kalof L. Value orientations, gender and environmental concerns. Environ Behav 1993;24:322– 48.
  21. Slovic P, Malmfors T, Mertz CK, Neil N, Purchase FH. Evaluating chemical risks: results of a survey of the British toxicology society. Hum ExpToxicol 1997;16:289–304.
  22. Gardner GT, Gould LC. Public perceptions of the risks and benefits of technology. Risk Anal 1989;9:225 – 42.
  23. Barke RP, Jenkins-Smith H, Slovic P. Risk perceptions of men and women scientists. Soc Sci Q 1997;78:167–76.
  24. Chen, Z. and Shergill, G.S. (2005), “Web-based shopping: consumers’ attitudes towards online shopping in New Zealand”, Journal of Electronic Commerce Research, Vol. 6 No. 2, pp. 79-94.
  25. Stead, B.A. and Gilbert, J. (2001), “Ethical issues in electronic commerce”, Journal of Business Ethics, Vol. 34 No. 2, pp. 75-85.
  26. Chiu, C.M., Linb, H.Y., Sunc, S.Y. and Hsu, M.-H. (2009), “Understanding customers’ loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory”, Behaviour & Information Technology, Vol. 28 No.4, pp. 347-60
  27. Bart, Y., Shankar, V., Sultan, F. and Urban, G.L. (2005), “Are the drivers and role of online trust the same for all websites and consumers? A large-scale exploratory empirical study”, Journal of Marketing, Vol. 69 No. 4, pp. 133-52.
  28. Belanger, F., Hiller, J.S. and Smith, W.J. (2002), “Trustworthiness in electronic commerce: the role of privacy, security, and site attributes”, Journal of Strategic Information Systems, Vol. 11 Nos 3/4, pp. 245-70.
  29. Flavian, C. and Guinaliu, M. (2006), “The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process”, Computers in Human Behavior, Vol. 24 No. 1, pp. 17-21
  30. Gauzente, C. and Ranchhod, A. (2001), “Ethical marketing for competitive advantage on the internet”, Academy of Marketing Science Review, Vol. 1 No. 10, available at: www. amsreview.org/amsrev/forum/gauzente10-01.html (accessed December 20).
  31. Lauer, T. and Deng, X. (2007), “Building online trust through privacy practices”, International Journal of Information Security, Vol. 6 No. 5, pp. 323-31.
  32. Roman, S. and Cuestas, P.J. (2008), “The perceptions of consumers regarding online retailers’ ethics and their relationship with consumers’ general internet expertise and word of mouth: a preliminary analysis”, Journal of Business Ethics, Vol. 80 No. 4, pp. 641-56.
  33. Milne, G.R. and Gordon, M.E. (1993), “Direct mail privacy-ef?ciency trade-offs within an implied social contract framework”, Journal of Public Policy & Marketing, Vol. 12 No. 2, pp. 206-15.
  34. Miyazaki, A.D. and Fernandez, A. (2001), “Consumer perceptions of privacy and security risks for online shopping”, Journal of Consumer Affairs, Vol. 35 No. 1, pp. 27-44
  35. Privacy & American Business (P&AB). 2005. New Survey Reports an Increase in ID Theft and Decrease in Consumer Confidence. Conducted by Harris Interactive, May 2005.http://www.pandab.org/deloitteidsurveypr.html.
  36. Ratnasingham, P. (1998), “Internet-based EDI trust and security”, Information Management & Computer Security, Vol. 6 No. 1, pp. 33-40
  37. Roman, S. (2007), “The ethics of online retailing: a scale development and validation from the consumers’ perspective”, Journal of Business Ethics, Vol. 72 No. 2, pp. 131-48.
  38. Rodgers, S. and Harris(2003), M., "Gender and E-Commerce: An Exploratory Study," Journal of Advertising Research ,Vo l .43, No. 3: 322-330
  39. Taylor, R.E., Vassar, J.A. and Vaught, B.C. (2006), “The beliefs of marketing professionals regarding consumer privacy”, Journal of Direct Marketing, Vol. 9 No. 4, pp. 38-46. 2, pp. 324-45.
  40. Turow, J., Feldman, L., and Meltzer, K. 2005. Open to Exploitation: American Shoppers Online and Offline. A Report from the Annenberg Public Policy Center of the University of Pennsylvania.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details