International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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REPRESENTATION OF WOMEN’S BODY WITHIN POPULAR MASS-MEDIA: THE CONCEPT OF BEAUTY AS INJECTED THROUGH POPULAR PRINT MAGAZINES AND ONLINE SUBSCRIPTIONS.

    1 Author(s):  KALYANI

Vol -  8, Issue- 9 ,         Page(s) : 177 - 181  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Popular print-media has a represented women’s body with a certain fixity of spatiality which depicts the larger ‘public-sphere’ were a woman is allowed to imagine herself. It constructs the bodies which are hegemonized to a culturally-determined symbolic order. The new-media too is no redeemer to this culturally construed order.

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