Tourism has become a global phenomenon in the last 50 years. Better and faster means of transport and communications have resulted in a massive movement of people. Puducherry is a fast growing region with development in industrial sector, agricultural sector and also tourism sector. Tourism is developing in this region since last 10 years and attracting many tourists which emerged as one or the major sources of incomes to the government exchequer. The basic materials for tourism industry are culture, heritages, natural vegetation, beaches, parks, monuments and sculptures, etc. This paper shows the impact of the various advertising methods used in tourism, which assisted in identifying the correct tool for expanding the country’s industry of tourism. The results of this study illustrated that the appropriate tools for promotional strategies to attract domestic and foreign traveler’s, found to be the most effective were, handbook, internet advertising, TV, brochures, newspapers.