International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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SUSTAINABLE MARKETING-A REVOLUTION

    1 Author(s):  MOHAMMAD FURQAN KHAN

Vol -  8, Issue- 11 ,         Page(s) : 22 - 25  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The concept of sustainability as a business practice is the most promising way for protecting the natural resources and ecosystem in our society. The integration of sustainability in every business domain has become the focus of the business leaders around the globe. Marketing is a major resource with the firms to promote the concept of sustainability. The concept of sustainability in marketing has been developing as Sustainable Marketing.

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