International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY ON EFFECT OF INCOME AND OCCUPATION ON PERCEIVED VALUE TOWARDS ONLINE APPAREL SHOPPING

    2 Author(s):  DR SANGEETA JAIN, RACHNA KAUL

Vol -  8, Issue- 11 ,         Page(s) : 52 - 65  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The purpose of this study is to examine the effect of perceived value associated with online apparel shopping, how the perceived value influences both income and occupation towards online apparel shopping. The results indicate that perceived value towards online apparel shopping has an effect on income and occupation. For a category like apparels, buying online means more perceived value is expected by the buyers. Apparels is a value driven category which bundles a lot of benefits shoppers desire while choosing online medium for apparels. Lower income group desires for more value for money while choosing online apparel shopping. Findings are discussed with managerial implications.

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