International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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THE KEY TO SUCCESS IN CORPORATE SECTOR- STRATEGIC MANAGEMENT

    1 Author(s):  SONIA GOYAL

Vol -  8, Issue- 2 ,         Page(s) : 65 - 69  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Strategic management is a disciplined approach to identify the corporate objectives and missions of a company by utilizing the principles and process of management. In today's complex environment the world economy has witnessed a lot of changes and challenges. Because of this dynamic business environment, strategic management has become the top most topics in the management of an organisation. Strategic planning which needs a great deal of strategic thinking is one of the most important tools for a manager these days. It enables a manager to recognize the basic priorities and determine the required actions to achieve the mission and objectives of the company. So, the companies and firms should have full knowledge about strategic planning and strategic management. Through, successfully implementing strategies a company can realize its mission and objectives. The purpose of this paper is to entails the success of corporate sector with the help of strategic management. This paper tries to state that for any organisation of any size, it is impossible to have the desired results in long or short term without a well developed strategic management.

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