The Indian markets which are full of opportunities and uncertainties, it’s an entrepreneur who assumes risk and becomes a catalyst for change and innovation. The very existence of entrepreneurs depends upon the economic, social, cultural and psychological factors prevailing in the society. In India, entrepreneurship is not a new concept but the structural changes in the above stated factors in Indian economy have given a rise to a phenomenon known as “women entrepreneurship”. Undoubtedly, all the entrepreneurs have to face a lot of risks and challenges but the intensity of these challenges increases in case of women entrepreneurs and that too when they belong to rural area. So, this paper tries to do the SWOT analyses of the women entrepreneurship in rural India. Apart from this, the paper will also try to analyze the differences between the situations faced by urban and rural women entrepreneurs. Lastly, the paper will be concluded by giving suggestions as to how to increase and uplift the women entrepreneurs.