International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

Impact Factor* - 6.2311

Don’t waste efforts in publishing without DOI. Get proper indexation and citation to the article by publishing it with a journal that is assigning DOI to your work

**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 56    Submit Your Rating     Cite This   Download        Certificate


    1 Author(s):  DR. DEEPAK GUPTA

Vol -  8, Issue- 11 ,         Page(s) : 306 - 310  (2017 ) DOI :


India needs very high rate of investments to attain high level of growth. Since the beginning of planning, the prominence was on investments the primary instruments of economic growth and increase in national income. This study attempts to analyse the investment behaviour of salaried group of people from government sector using convenient sampling method. The outlook from the employees belongs to salaried earners, and the sample is fixed as 120. Instead of studying the complete range of investors, it is focusing only one segment called salaried Government employees. A variety of statistical tools are employed to analyze the data like factor analysis to identify the factors related with investment. Finally it is concluded that salaried group nevertheless of age and annual Income, besides their occupation and marital status they used to prefer the investment option which will provide the long term benefit and highly secured cum profitable avenues.

1. Kumar S. K., Banu V. C. and Nayagam G. L.V. (2008), “ Investment Preferences of Tiruchipalli Investors using Analytical Hierarchy Process and Fuzzy Multi Criteria Decision Making”, Investment Management and Financial Innovations, Issue 1, 2008, pp: 66-73.
2. Sunil Gupta (2008), “The investment pattern among different groups in Shimla”.
3. Kathuria, L. M. and Singhania, Kanika (2012), “Investment Decision Making: A Gender-Based Study of Private Sector Bank Employees”, The IUP Journal of Behavioral Finance, Vol. IX, No. 1, March 2012, pp. 45-56. 
4. Krishnamoorthi, C. (2009), “Changing Pattern of Indian Households: Savings in Financial Assets”, RVS Journal of management, Vol. 2(1), pp.79-90.
5. Sanjay Kanti Das (2012), “Middle Class Household’s Investment Behaviour: An Empirical Analysis”, Asian Journal of Research in Banking and Finance, Vol. 2, (6), pp. 70-86.
6. Parihar and Sharma (2012), “An Empirical Study of the Investment Preferences of Salaried Employees, Technofame”, A Journal of Multidisciplinary Advance Research, Vol.1 No. 2, pp. 39-48.
7. Shanmugham, R. (2000), “Factors Influencing Investment Decisions”, Indian Capital Markets – Trends and Dimensions (ed.), Tata McGraw-Hill Publishing Company Limited, New Delhi.
8. De clercq B, J.M.P. Venter & C.J. van Aardt. (2012), “An Analysis of the inter-relationship between Savings Product Usage and Satisfaction using a SERVQUAL framework”, South African, Business Review, Volume 16, pp.120-138.

*Contents are provided by Authors of articles. Please contact us if you having any query.

Bank Details