1. Abdussalam, P. (2014). Celebrity Advertisement: Key To Marketing Success. Indian Journal of Commerce & Management Studies , V (No. 1), 78-81.
2. Adam, M. A. (2017). Impact of Celebrity Endorsement On Consumers Buying Behaviour. British Journal of Marketing Studies , 5 (No. 3), 79-85.
3. Anjali, & Tangi, S. (2017). Impact of Celebrity Endorsement on Consumer Purchase Decision. International Journal of Emerging Issues in Management and Technology , 2 (3), 45-47.
4. Bakshi, S. (2012). Impact of Gender on Consumer Purchase Behaviour. ABHINAV National Monthly Refereed Journal of Research in Commerce & Management , 1 (No. 9), 1-7.
5. Johansson, M., & Bozan, O. (2017). How Does Celebrity Endorsement Affect Consumers' Perception on Brand Image and Purchase Intention? Bechelor Degree Project, Lulea University of Technology, Department of Business Administration, Technology and Social Sciences.
6. Krishnan, A. K. (n.d.). Effect of Celebrity Endorsement on Customers' Buying Behaviour Towards Gold Ornaments: A Descriptive Study Conducted at Kottayam, Kerala. https://www.researchgate.net/profile/Ligo_Koshy/publication/267573512_Impact_of_celebrity_advertisement_on_gold_jewellery_purchasing_behaviour_of_customers_A_special_reference_to_gold_jewellery_customers_in_ErnakulamKerala/links/576229c908ae244d0372d473/Impact-of-celebrity-advertisement-on-gold-jewellery-purchasing-behaviour-of-customers-A-special-reference-to-gold-jewellery-customers-in-Ernakulam-Kerala.pdf