International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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Vol -  10, Issue- 1 ,         Page(s) : 17 - 31  (2019 ) DOI :


In the increasingly User-generated Web, users’ personality traits may be crucial factors leading them to engage in this participatory media.The present research examined how big five traitsaremanifested on social networking sites. The literature suggests factors such as extraversion, neuroticism and openness to experience are related to uses of social applications on the Internet. Results revealed that while extraversion and openness to experiences were positively related to social media use, neuroticism is a negative predictor, controlling for socio-demographics and life satisfaction. Open to new experiences emerged as an important personality predictor of social media use.

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