International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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DIGITAL MARKETING

    1 Author(s):  MS. JYOTSNA KHAITAN

Vol -  5, Issue- 3 ,         Page(s) : 334 - 337  (2014 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Digital marketing is the promotion of one’s business, organisation or brand using channels such as internet, mobile device, television and radio I addition to using creative online advertising, videos, podcasts and any other such methods to communicate your message. Digital marketing is often referred to as “online marketing” or “internet marketing” or “web marketing”. Internet marketing in particular plays a huge part in any digital marketing strategy and is becoming the core of many organisations overall marketing strategies, particularly with regard to social media and viral marketing.

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