International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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DIGITAL MARKETING: STRATEGIES, OPPORTUNITIES AND CHALLENGES

    1 Author(s):  JASPAL SINGH

Vol -  9, Issue- 12 ,         Page(s) : 58 - 62  (2018 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The Information technology revolution has all together changed the way the business is conducted .The targeted reach and availability of tracking and analyzing tools has made digital marketing a very effective method of advertising and promotion of goods and services. The present paper studies the concept of Digital Marketing, its strategies, challenges and opportunities ahead.

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• https://ecommercetrainingacademy.com/ecommerce-business-challeges/

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