International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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CROSS SECTIONAL PERCEPTIONS AND PERSPECTIVES ON E- MRAKETING -A CASE STUDY OF MYLAVARAM VILLAGE

    1 Author(s):  DR.P.RAJI REDDY

Vol -  10, Issue- 4 ,         Page(s) : 49 - 58  (2019 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In the context of emerging and growing e-marketing in India, the implication need be studied with reference to its impact on traditional marketing, problems attendant with e- marketing. The major stake holders being the consumers, there is an increasing need to study the consumer perceptions and perspectives that form the base for future of e-Marketing in India, more particularly in the rural areas which lag behind in e-Marketing.

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