In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. The Indian Rural Market has a huge demand base and offer great opportunities to the marketers on the one side, but on the other side this alluring market will give birth to the intense competition and that to healthy competition among the various companies; this will lead to a big question mark. Apart from this, the customer of rural market is different from the urban on many parameters, some of which are literacy rate and traditional outlook due to which they are resistant to change. Thus, to survive will be a big challenge for all the players in the battle field.