International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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DIVERSE RURAL MARKETING STRATEGIES IN RURAL INDIA IN REFERENCE TO INDIAN BANKING SERVICES IN RURAL MARKET

    3 Author(s):  AJAY KUMAR VERMA , SARWAN KUMAR SAINI , VINAYAK MOHAN GUPTA

Vol -  9, Issue- 2 ,         Page(s) : 245 - 258  (2018 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In the present paper an attempt has been made to throw light on analyze various aspects of rural marketing and related dimensions in India. The present study on the rural marketing strategies has been undertaken with a view to examine the diverse rural marketing strategies in rural India; accordingly following objectives have been formulated: 1. To understand the nature of rural markets in India. 2. To assess the differences of perception of male and female consumers on buying decisions. 3. To suggest timely measures for improvement in rural marketing strategies so as to have more and more business from the rural markets.

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