In this era of globalisation and cut throat competition E- commerce has become a game changer for various marketers, corporate houses, manufacturers and producers, since they are compelled to make use of internet as a medium to communicate, market and to eventually sell off their products to the present as well as the potential consumers. With an advent of technology in the information era, various behavioural changes can be observed with respect to the individuals and society where they can be seen adapting themselves to the various dynamics of the external as well as their internal environment. The Internet, Mobile phones, laptops etc, have become indispensable tools for one’s life. According to Internet World Stats' statistics (April 2017) there are 3.8billion people linked to the Internet. This number shows that 51 percent of the world population use the Internet. It has also been predicted that soon India would overtake China in terms of the largest base of internet users. Moreover according to Worldpay projections (2016), India will be the world's second largest e-commerce market by 2034 owing to an upsurge in the internet penetration and increasing mobile users in India.