International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY ON SIDDHA PRODUCTS IN CUSTOMERS SATISFACTION IN MADURAI CITY

    2 Author(s):  E.VELMURUGAN,DR. P.AMARJOTHI

Vol -  10, Issue- 11 ,         Page(s) : 11 - 19  (2019 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Siddha products play an important role in people’s life to product them against various health issues. The study aims to identify the siddha product in customer satisfaction in Madurai city. The study was based on interview schedule with a sample of 75 respondents. The findings were analyzed using simple percentage analysis, simple Garrett ranking percentage analysis. Findings reveal that age, gender, educational qualification and type of family have sources and awareness with customer’s level of satisfaction in siddha products.

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Web reference:
1. http://vikaspedia.in/health/ayush/siddha-1/siddha

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