International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A REVIEW CRAMS ON ‘FM’ RADIO ATTRACTIVE TOOL FOR PROMOTION INTO THE INDIA WITH RESPECT TO SECOND LEVEL METROPOLITAN CITY PUNE.

    2 Author(s):  DR. AJAY SARATKAR,DR.MAHESH DESHPANDE

Vol -  10, Issue- 11 ,         Page(s) : 27 - 34  (2019 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Radio technology is now bounced back in to the market with new face and gotten into the various travelling and transportation vehicles in the world. India is not lag behind in utilization of FM radio stations with quantity of the area. Frequencies of this classification reached through covering maximum urban and suburban area in the Indian social equality. Till 2015 FM stations and Community radios have limitations in ‘reach’ some key cities and allied suburban area covered by these frequencies, Due to this limited devices, listeners are commuters of FM radio stations number of the programs designed for the listeners are limited. Limited publicity programs are designed for the active and passive listeners after new epoch commuter percentage increased lot of the mobile devices are in connection with same technology. Its significance value rises rapidly and number of enticers reached to high due to mobile devices. In previous phase lot of the FM station got permission to start transmission with new frequencies. This revision of study focuses on newly developed and launched FM broadcasting stations their encouragement to listeners with their programs. Maximum rural area is covered by the Amplitude Modulated and Short wave stations by AIR till previous 20-25 years due to this all publicizing authorities in control of Indian Government sector.

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