International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY ON CUSTOMER’S PERCEPTION TOWARDS E- BANKING SERVICES

    2 Author(s):  R.ANITHA KUMARI,DR.R.SHOBA RANI

Vol -  10, Issue- 12 ,         Page(s) : 21 - 29  (2019 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Today traditional banking services, based on lending and accepting deposits related. The emergence of knowledge-based economy and the wider evolution of communication technology, banking services have undergone profound changes during the past decades. In order to provide the quality, customer service delivery and minimum transaction cost, banks have invested to a great extent in ICT and have adopted ICT networks for delivering a wide range of banking technologies and e-banking services in recent year. In this context, this study revealed that income, gender and age wise factors are placing an important role towards the usage of o electronic banking. The research confirmed the conceptual framework stating that if skills can be upgrade there will be a greater demand for E-Banking among customers.

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