International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 69    Submit Your Rating     Cite This   Download        Certificate

TRENDS IN DIGITAL MARKETING

    1 Author(s):  KATTULLA SURENDAR

Vol -  11, Issue- 1 ,         Page(s) : 80 - 89  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles, researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e- commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology.

AJ Parsons, M Zeisser, R Waitman (1996), “Organizing for digital marketing”, McKinsey Quarterly.
A Munshi, MSS MUNSHI (2012), “Digital matketing: A new buzz word”, International Journal of Business Economics & Management Research, Vol.2 Issue 7.
la žková, M. Jak využít internet v marketingu: krok za krokem k vyšší konkuren-ceschopnosti. Grada Publishing, 2005. ISBN 80-247-1095-1.
haffey. D (2013), “Definitions of E-marketing vs Internet vs Digital marketing”, Smart Insight Blog, February 16.
Chu, Shu-Chuan (2011), “Viral advertising in social media: Participation in Facebook groups and responses among college-aged users. ” Journal of Interactive Advertising 12: 30-43.
Cha, Jiyoung. (2009), “Shopping on Social Networking Websites: Attitudes towards real versus virtual items. ” Journal of Interactive Advertising, 10: 77-93.
Cetină. J, Cristiana. M, R ădulescu. V (2012), “Psychological and Social Factors that Influence Online Consumer Behavior ”, Procedia - Social and Behavioral Sciences, Vol 62, Page 184-188.
red Palumbo, Paul Herbig (1998), "International marketing tool: the Internet", Industrial Management & Data Systems, Vol. 98 Iss: 6, pp.253 – 261. Publisher: MCB UP ltd.
iedd, J. N., & Chief, M. (2012), “The Digital Revolution and Adolescent Brain Evolution:, Elsevier Inc.
G. Reza Kiani, (1998), "Marketing opportunities in the digital world", Internet Research, Vol. 8 Iss: 2, pp.185-194.
Glynn Mangold, David Faulds (2009) , “Social media: The new hybrid element of the promotion mix ”, Business Horizons, Volume 52, Issue 4, , Pages 357–365.
Guoying Zhang, Alan J. Dubinsky, Yong Tan (2013), “Impact of Blogs on Sales Revenue”, International Journal of Virtual Communities and Social Networking, Vol .3, Pg 60-74.
Hanna, Rohm, Crittenden (2011), “We’re all connected: The power of the social media ecosystem”, Business Horizons, Volume 54, Issue 3, Pages 265–273.
Howard. T (2010), “Viral advertising spreads through marketing plans”, USA Today, Available
J Chandler Pepelnjak,“Measuring ROI beyond the last ad”, Atlas Institute, Digital Marketing Insight, 2008.
Kotler, P., Keller, L (2007), Marketing management, Grada Publishing, ISBN 80-247-1359-5.
Mangold, Glynn W., and David J. Faulds (2009), “Social Media: The New Hybrid Element of the Promotion Mix. ” Business Horizons 52: 357-365.
Mort, Gillian Sullivan; Drennan, Judy (2002), “Mobile digital technology: Emerging issue for marketing”, The Journal of Database Marketing ”, Volume 10, Number 1, pp. 9-23.
Michael Trusov, Randolph E. Bucklin, Koen Pauwels (2009). Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing: Vol. 73, No.5, pp.90-102.
Mina Koiso-Kanttila (2004), “Digital Content Marketing: A Literature Synthesis ”, Journal of Marketing Management, Volume 20, Issue 1-2, pg-45-65.
Mtuchlík, P., vořáček, M. Marketing na internetu. Grada Publishing, 2000. ISBN 80-7169-957-8.
Mhompson S.H. Teo (2005), “Usage and effectiveness of online marketing tools among Business-to- Consumer (B2C) firms in Singapore”, International Journal of Information Management, Volume 25, Issue 3, June Pages 203–213.
YB Song (2001), “Proof That Online Advertising Works”, Atlas Institute, Seattle, WA, Digital Marketing Insight.
Yannopoulos. P (2011), “Impact of the Internet on Marketing Strategy Formulation ”, International Journal of Business and Social Science, Vol. 2 No. 18.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details