International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ROLE OF 4 PS OF MARKETING IN PURCHASE DECISION

    1 Author(s):  DR. R. SRITHARAN

Vol -  8, Issue- 8 ,         Page(s) : 267 - 271  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

A business is an organization or enterprising entity engaged in commercial, industrial, or professional activities. Business can be for-profit entities or nonprofit organizations that operate to fulfill a charitable mission or further a social cause. Business is also the organized efforts and activities of individuals to produce and sell goods and services for profit. The goals of the business will vary based on the type of business and the business strategy being used. Regardless of the preferred strategy, businesses must provide a better product, price, place and promotional aspects that meets a need of society in some way. This article made an attempt to examine how the 4 P’s of marketing plays a vital role in consumers purchase decision.

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